WHO WE ARE
What a brand says is marketing.
How it makes you feel is the customer experience.
People forget what they were told. They remember how it felt: the first tap, the checkout that did not fight back, the help that arrived before they had to ask. That feeling becomes the brand. Everything else is just the promise. Most brands build that promise in pieces: an agency for design, an integrator for build, separate teams for data and martech. They inherit the gaps between them, and the customer feels every gap.
ONE CX™ is built on a simpler belief: One team, one system, one outcome. Through our Connected Experiences™ operating model, we bring strategy, design, engineering, data, personalisation, martech and AI into a single accountable team, measured on the experience customers feel and the business outcomes it creates, not the work it hands over.
We replace fragmented agencies, traditional integrators and siloed execution with one team that designs, builds, operates and continuously improves the experience. You own the code. You own the data.
Five Principles That Keep Us Accountable
We operate, deliver and stay accountable for the outcome, the same five principles on every engagement.
What Ambitious Leaders Refuse to Compromise On
ONE CX is built for the leaders who carry growth, scale and customer experience, and hold every one of these as non-negotiable
Growth must be predictable
Turn customer experience into predictable growth, with clear ownership, governed execution and measurable ROI.
CX must show ROI
Move from CX intent to CX return: One accountable system, measured on revenue and retention, with impact in 90 days.
Products must scale without rework
Build experiences that are fast, measurable and scalable, with CX engineered into delivery, not bolted on later.
Ownership must replace coordination
Unify design, engineering, data and martech into one operating model you own, so CX stays governed, measurable and improving.
CX must be right from day one
Design and engineer customer experience for scale, governance and long-term growth, without future rebuilds or governance gaps.
Built for Brands Where Customer Experience Decides the Outcome
Religare Broking
Experience Design. BFSI
Religare Broking
Experience Design. BFSI
ONE CX rebuilt Religare's stock-broking app from the ground up, onboarding through trading and lifecycle with in 4 minutes, on one design system that carries every phase forward without re-architecture.
Airtel
Telecommunications. Multiple Projects
Airtel
Telecommunications. Multiple Projects
We have been working with Airtel for quite some time now. And we have delivered projects of enterprise scale, AI and Innovation.
SUD Life Insurance
BFSI. End to End CX
SUD Life Insurance
BFSI. End to End CX
For a regulated life insurer, ONE CX is the customer-experience custodian, refactoring website, portal, CRM, marketing automation, SEO, Personalisation, and data into one governed system that grows the direct channel revenue by double digits
Ampere (Greaves Electric Mobility) ·
Automotive. End to End CX
Ampere (Greaves Electric Mobility) ·
Automotive. End to End CX
ONE CX built the connected CX foundation for one of India's fastest-scaling EV brands, and the WhatsApp-led journeys that turn enquiries into real showroom and online demand.
rStorefront
Retail. Product Engineering
rStorefront
Retail. Product Engineering
ONE CX built and runs the hyperlocal commerce platform behind a national retailer network, with AI-driven reviews, sentiment and search engineered in, not bolted on.
Carrier Midea (CMI)
Home Appliances. Martech
Carrier Midea (CMI)
Home Appliances. Martech
ONE CX turned fragmented AC service into one orchestrated booking journey, discovery to technician assignment, tied live to service-centre systems and built to earn repeat bookings.
Ministry of Manpower, Singapore
Government. Experience Design
Ministry of Manpower, Singapore
Government. Experience Design
· ONE CX rebuilt the entire design system for Singapore's Ministry of Manpower, one accessible, government-grade foundation that keeps every service consistent as it scales.
IKJ Rolls
Manufacturing. CRM. Business Analytics.
IKJ Rolls
Manufacturing. CRM. Business Analytics.
ONE CX built and runs the CRM that gives sales one connected view of every lead, customer and deal moving through the pipeline.
Himalaya
Pharmaceuticals. Website Development
Himalaya
Pharmaceuticals. Website Development
ONE CX builds and runs multiple product websites for Himalaya across markets, including Himalaya China, one brand system holding consistent as the catalogue and geographies grow.
Flipkart
E-Commerce. Experience Design & Dev
Flipkart
E-Commerce. Experience Design & Dev
ONE CX unified Flipkart's storytelling across three properties, seller, foundation and corporate, one brand voice on one stack, so marketing ships on its own timelines without raising engineering tickets.
What enterprise leaders say about ONE CX
Exclusive and strategic partnerships with
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Our team by the numbers
Women leadership
Total team members
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Average experience
FAQs
Who are we and what do we do?
We are a multidisciplinary experience design and CX strategy team. We help organisations improve customer journeys, digital experiences, and service outcomes by connecting strategy, design, and execution.
What makes us different from traditional agencies?
Who do we typically work with?
How can you approach us for work/project?
What kind of impact do we create?
A thirty-minute conversation about where your customer experience leaks revenue, and which capabilities would move the number first.